After 70 years of manufacturing hand built high quality bikes in our factory in Bielefld , Gudereit asked Harrop & Associates (De) Ltd in May 2019 , to open up the UK market , and awarded their CEO , Dr Duncan Harrop , the exclusive rights to lead their expansion in the UK.
Harrop & Associates (De) Ltd are based in Devon and Manchester as well as Muenster, Germany.
Gudereit has been an established family concern for over 70 years in Bielefeld and the company is now in its 4th generation of the family business.
Gudereit is one of the top premium brands of German bicycles specialising in city and trekking models only , producing over 40,000 a year . As we are a family concern and do not belong to a larger mass market group . We lay special value on quality , service and individual innovation . All our bikes are made to commission and individually quality controlled checked before they leave the factory .
We do not make E-MTB’s and as our motto says “Tradition and Innovation” hence our world first EC-40 , a Bosch 500 Powertube folding Ebike , with Gates belt drive , Active Line + motor and Shimano Alfine gears
All our Ebikes are all handmade and quality controlled in our factory in Bielefeld , Germany , using state of the art aluminium frames ,and using top quality components designed , specified and sourced by our in-house technical and development department. Our bike frames are subtly different as they are specifically designed for riding comfort not mountain biking
We are very well established in our native market and already export to Switzerland , Belgium , Austria , Latvia and as far away as Australia , but now wish to enter the fast growing UK market , but restricting ourselves to high quality specialist partners with workshop and accredited cycle mechanics , in order to maintain our reputation for build quality , service and exclusivity
As part of our exclusive service for the UK , and our partners , all our Ebikes have UK brakes as standard.
Our bikes have the label “German engineering …. Made for the UK “
But our main USP , in times when Ebikes are being stolen , is that we offer a free registration service . All our bikes have a frame number stamped into them and the lock and battery key have specific serial numbers .Because we have imported all Gudereit bikes into the UK , If a Gudereit is stolen and advertised on the net , the client or police can easily see if it has been stolen and enable its lawful recovery.